Friday, March 23, 2007

Class Material: more with Marketing Research

Since before spring break everyone is surely thinking of next year's classes -
If anyone took a particular interest in Marketing Research after studying for our mid-term - I thought I would recommend a course I had a few semesters ago.
Professor Andrews teaches a pretty indepth but very accessible course in Marketing Research.
He provides a course that clearly defines the spectrum of MR possibilites, while through some limited case work helps to recognize the benefits, difficulties and underlying characteristics of numerous methods. I learned quite a bit, enjoyed the course and despite attendance being optional, he happens to be a fairly nice, and often funny guy - in a dry louisana kind of way.

No comments: